NEWBASE ClippingReport Service
Presence analysis based on your clippings!
Presence analyses examine the public presentation of companies, public institutions or persons in the media. Valuable insights for future public relations activities are gained from the results of the analysis.
The clippings, generated by you in one of our NEWBASE clipping systems, constitute an excellent data basis for a presence analysis. All you need to do is send the article data including all metadata to the NEWBASE editing office, tell us which search term is to be analysed and in a very short time you will receive a professional presence analysis. The contents of the presence analysis include:
Presence of the search term (topic, name etc.) over time
You can see at which times the presence of the search term was
particularly pronounced in titles and texts and the development over a
period of time.
Sources and topicality
Here the analysis looks at how many articles come from the individual
sources and which source supplies the most up-to-date articles. The result
of this question could be that important sources do not report enough
about the topic.
Frequent titles and sources
Here the analysis looks at how often titles appear that include the search
term and how up-to-date these titles are. The results indicate for example
information about core topics, the acceptance and distribution of press
releases.
Word clusters in titles and text
The most frequently used words in titles and the body of the article are
determined in a word analysis. The results can provide information about
the words or topics (core messages) that surround the search term. It
might be possible to deduce assessments of the author of the article.
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